What We Do

The executives we work with are often frustrated with their organization's culture and lack of accountability for growth, but there are so many things that need changing and they don't have the resources internally to turn things around. They have usually tried to change some things, but they're not able to focus enough resources on the core issues and drive sufficient structural and cultural change.

We turn organizations into demand driven enterprises that grow faster and make more money. We do this by identifying and driving cross functional, fact based solutions to eliminate the barriers to profitable growth and make the organization work as a team consistently delivering results.

Get your team focused on delivering growth by utilizing our Key Issue Audit and a Growth Strategy Workshop services. These services help you identify which issues are the bottlenecks to growth and help your team chart a path through the changes that are needed to create a growth oriented culture that delivers the profitable growth you want.

Get more bang for the marketing dollar by focusing resources on growing and retaining your most profitable customer segments. We use an approach that we call Problem Based Marketing to help you identify which customers are the most important drivers of profitable growth and what problems you are trying to solve for them. This becomes the core focus. Who you help and what problems you help them with. It will align the organization, clarify your market positioning, focus your marketing spend, provide the foundation for a clear product strategy and drive other changes that are needed to give the organization a path to profitable growth.

Increase the success of new products by getting development, manufacturing, marketing and sales all aligned to deliver success. New products are all too often off target and delivered late. One of the reasons new products are off target is that the functional units have different ideas of who the customer is and what problems you are trying to solve for them. This is one of the major issues that our Problem Based Marketing approach helps you solve. Together, we get to an agreement on who the customer is and what problems you help them with. This process also helps clarify what it takes for new products to be successful with our target customer, including getting off to the right start by being on time. If your products are late right now, we can use our Right On Time Product Development methodology to help you develop an explicit game plan for 'catching up' in 1-2 years that looks different than the ongoing product development calendar in terms of scope of development and/or resources employed.

Improve retail availability and responsiveness to market needs by tightening the supply chain connections between you, your customers and your suppliers. Getting the right quantities of the right product to the right place at the right time will help you take advantage of your more effective marketing and product development. Our process for developing a Demand Driven Supply Pipeline will help you maximize retail availability at minimum inventory levels.

Improve market and mind share with the most important channel partners by identifying and implementing win-win strategies that deliver profitable growth. Using a process we call Channel Discovery we help you develop these strategies and gain the insight you need into these target channel partners to drive profitable growth for both of you.