It's Not Luck

It's Not Luck is the follow up to the Goal. Written in the form of a Novel, it examines different value perceptions of the market. You'll learn about ultra variable costing, utilizing excess capacity to serve seemingly unprofitable market segments, and how to break down barriers to achieve new avenues to profitability.

This fascinating book, a must-read for product developers and marketers, blends social insight, rigorous research, and business acumen to examine the companies that are exploiting the newly lucrative world of premium-priced products with mass appeal.

HBR on Strategies for Growth gathers the latest tactics for growth- including how to scout for acquisitions, explore diversification, and stimulate innovation - for finding today's growth opportunities.

The book provides an excellent perspective of creating a powerful growth engine firing on all the functional/departmental cylinders, powering the organization to move ahead. .

A step-by-step manual for turning any company into an expanding company. The book is packed with real-world examples and key concepts for executives to get their businesses on an upward trajectory..

Michael Treacy presents a multifront strategy for steady growth in simple and easy-to-follow terms, allowing business leaders to see how each principle can be applied to specific types of organizations or economic situations..